FEATURED WORK01 / 04

C.J. STROUD

TDECU / CAMPAIGN / PRODUCTION

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SELECTED WORK02 / 04

JOHN ISNER

TENNIS / CONTENT / PRODUCTION

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SELECTED WORK03 / 04

JEREMY PEÑA

MLB / CONTENT / SPORTS

SELECTED WORK04 / 04

NC COURAGE

NWSL / MEDIA DAY / CONTENT

SELECTED WORK[04]

03JEREMY PEÑACONTENT / SPORTSMLB 04NC COURAGEMEDIA DAY / CONTENTNWSL

ABOUT[MLC]

MAJOR LEVEL BUILDS VISUAL WORLDS FOR SPORTS, ENTERTAINMENT, BRANDS AND CULTURE.

Creative direction, campaign development, brand systems, film, motion and content designed to move at the speed of culture.

CASE STUDY / 01TDECU × C.J. STROUD

C.J.
STROUD

CREATIVE LEADERSHIP

LED BY COMMERCIAL DIRECTOR CHRIS DAVID GARCIA.

Major Level is built around Garcia’s experience leading sports content, brand systems and multidisciplinary creative teams across professional sports, including work connected to the Houston Astros, Houston Dynamo FC, esports and national sports-industry programming.

That background informed the way this campaign was structured: balancing athlete brand, sponsor objectives, production realities and a high-volume content plan without compromising the creative standard.

BRINGING A PARTNERSHIP TO LIFE THROUGH FILM, PHOTOGRAPHY AND CULTURE.

Major Level led creative production for a multi-format campaign bringing together TDECU, C.J. Stroud, Toro and the Houston Texans. The engagement positioned Major Level as both creative partner and production lead, responsible for turning an agency vision into a cohesive, executable content system. Working from the agency's initial vision, our team translated the concept into a complete production system built for both a hero commercial and a broader library of social and lifestyle content.

Led by Commercial Director Chris David Garcia, Major Level worked directly with agency leadership, player representatives and marketing stakeholders to shape the production from concept through delivery. The scope included script development, set builds, production design, graphics, multiple shoot locations and final post-production.

CLIENTTDECU

TALENTC.J. STROUD

ROLEEXECUTIVE CREATIVE DIRECTION
PRODUCTION

DELIVERABLES30-SECOND COMMERCIAL
LIFESTYLE CONTENT
PHOTOGRAPHY

ONE PRODUCTION. MULTIPLE WORLDS. A DEEP LIBRARY OF ASSETS.

The production was designed to do more than create a single spot. Across multiple locations inside the Texans' stadium, the team captured the primary commercial alongside short-form profile pieces, lifestyle moments and two dedicated photography setups.

Major Level assembled and led the production team, developed the physical environments, refined the script and coordinated the creative across production and post.

BUILDING THE TEAM AROUND THE IDEA.

Major Level built the crew around the needs of the campaign and directed the collaboration across creative, production, photography, lighting, set design and post-production.

THE HERO FILMCAMPAIGN CONTENT

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CASE STUDY / 02JOHN ISNER

JOHN
ISNER

CREATIVE LEADERSHIP

COMMERCIAL DIRECTOR CHRIS DAVID GARCIA LED THE CREATIVE AND PRODUCTION SYSTEM.

Garcia’s background spans sports content creation, brand leadership, professional-team creative operations, esports and national sports-industry programming. That experience gives Major Level a practical advantage on athlete-driven work: the ability to understand the creative ambition, the business objective and the operational realities at the same time.

For the Isner project, that leadership translated into a production structure built to protect the athlete, the agency vision, the budget and the final brand outcome across every stage of execution.

TURNING AN AGENCY ROADMAP INTO A FULLY EXECUTABLE CREATIVE PRODUCTION.

Major Level was brought in to lead creative production around tennis icon John Isner, translating the agency's strategic direction into a production plan that could be executed at a high level across multiple locations, talent needs and brand priorities.

Major Level led the work from concept interpretation through production architecture and final delivery—building the schedule, crew structure, creative workflow and operating plan required to move a complex production from idea to finished campaign content.

TALENTJOHN ISNER

LEADERSHIPEXECUTIVE CREATIVE DIRECTION
EXECUTIVE PRODUCTION

SCOPEMULTI-LOCATION PRODUCTION
TALENT + CREW MANAGEMENT
POST-PRODUCTION OVERSIGHT

FOCUSBRAND ALIGNMENT
BUDGET STEWARDSHIP
EXECUTIVE STAKEHOLDER MANAGEMENT

CREATIVE VISION ONLY WORKS WHEN THE PRODUCTION MODEL CAN SUPPORT IT.

The agency established the ambition and creative roadmap. Major Level converted that direction into a production system that made business, creative and logistical sense—without losing the intent that made the idea compelling in the first place.

That meant balancing location strategy, talent availability, makeup and wardrobe, crew movement, weather contingencies, production timing and budget in one integrated plan. Major Level worked across departments to remove friction early, protect the creative priorities and keep the production moving toward a clear final standard.

John Isner on location during production

PROTECTING THE ATHLETE, THE AGENCY VISION AND THE BRAND AT THE SAME TIME.

Senior creative leadership on athlete-driven work requires more than producing strong content. Every decision has to support the athlete's personal brand, the agency's strategic intent and the sponsor or partner's business objectives simultaneously.

Major Level worked closely with executive leadership, including senior marketing and C-suite stakeholders, as well as talent representation, to keep creative choices aligned throughout production and post. That oversight continued through edit, color and final delivery so the finished work remained consistent with the standards established at the outset.

THE VALUE IS NOT JUST MAKING THE WORK. IT IS MAKING AMBITIOUS WORK EXECUTABLE.

Major Level operates as a senior creative and production partner for organizations that need experienced leadership without adding unnecessary layers. Built and led by Commercial Director Chris David Garcia, the company is designed to plug into agencies, brands and internal teams when the work demands senior-level creative direction, production leadership and operational clarity. Major Level can step into an agency, brand or internal team, align quickly with leadership, establish the operating structure and carry a project from strategic direction through execution.

That model is especially effective when internal teams are stretched, timelines are compressed or a concept requires a level of production leadership that does not exist in-house. The goal is consistent: protect the brand, protect the budget, simplify complexity and raise the creative ceiling.

PROJECT RECAPJOHN ISNER

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