C.J.
STROUD
BRINGING A PARTNERSHIP TO LIFE THROUGH FILM, PHOTOGRAPHY AND CULTURE.
Major Level led creative production for a multi-format campaign bringing together TDECU, C.J. Stroud, Toro and the Houston Texans. Working from the agency's initial vision, our team translated the concept into a complete production system built for both a hero commercial and a broader library of social and lifestyle content.
Serving as Executive Creative Director and Producer, Major Level worked directly with agency leadership, player representatives and marketing stakeholders to shape the production from concept through delivery. The scope included script development, set builds, production design, graphics, multiple shoot locations and final post-production.
PRODUCTION
LIFESTYLE CONTENT
PHOTOGRAPHY
ONE PRODUCTION. MULTIPLE WORLDS. A DEEP LIBRARY OF ASSETS.
The production was designed to do more than create a single spot. Across multiple locations inside the Texans' stadium, the team captured the primary commercial alongside short-form profile pieces, lifestyle moments and two dedicated photography setups.
Major Level assembled and led the production team, developed the physical environments, refined the script and coordinated the creative across production and post.
BUILDING THE TEAM AROUND THE IDEA.
Major Level built the crew around the needs of the campaign and directed the collaboration across creative, production, photography, lighting, set design and post-production.
